Studio Messa
KIA Australia Open 2024
2024
$
2
M
Melbourne
Temporary Structure Engineer
The KIA Australia Open 2024, an iconic event set in Melbourne's dynamic landscape, showcases a series of engaging activations designed to elevate the sporting experience. This ambitious project involves the meticulous design and construction of temporary structures that not only provide functional space for events but encapsulates the essence of innovation and sportsmanship associated with the KIA brand. From immersive brand experiences that connect attendees with the spirit of competition to state-of-the-art facilities designed to host international athletes and guests, every aspect of the initiative is crafted to embody the vibrancy and excellence of both the city and the brand. Additionally, the project places a strong emphasis on sustainability and visitor engagement, integrating advanced technological solutions and eco-friendly materials to create a memorable and environmentally conscious event experience.