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Snapchat SXSW
Temporary Structures
Client
Studio Messa
Project
Snapchat SXSW
Date
2023
Value
$
1
M
Location
Sydney
Role
Temporary Structure Engineer
Project Overview
The Snapchat SXSW project in Sydney is a pioneering venture that brought to life an immersive experience at one of the most anticipated interactive media events. This initiative saw the creation of a dynamic, engaging space where technology and creativity intersect, showcasing Snapchat's innovative features through interactive installations and live demonstrations. The project incorporated cutting-edge design and digital technology to create memorable experiences that resonated with attendees, reflecting Snapchat's spirit of innovation and community. Environmental considerations and digital inclusivity were central to the project's execution, ensuring a sustainable and accessible event for all participants. The Snapchat SXSW installation not only highlighted the brand's leading role in digital communication but also set new standards for interactive event experiences.
Our Scope
- Engineered temporary structural framing and associated cladding for the South by Southwest activation at Darling Square, creating an interactive display and centerpiece that captured the essence of Snapchat's innovative platform.
- Conducted thorough ballast checks to ensure the stability and safety of the temporary structures amidst the bustling event environment, incorporating a comprehensive wind management plan to address Sydney's variable weather conditions.
- Collaborated with designers to integrate digital technologies into the structural setup, facilitating interactive installations that engaged attendees and showcased Snapchat's features, while ensuring environmental considerations and digital inclusivity.
